Clarity Homes & Commercial

How we increased Clarity's conversion rate from 1% to 34.3%

In the first 90 days, we increased Clarity's conversion rate from 1% to 34.3% and generated 718 new leads.

Scroll Down


Funnel Development



Increased Conversion Rate By

Project Overview

After aggressively scaling his business during lockdown, Andrew, the CEO of Clarity Homes and Commercial, needed a digital marketing agency to manage all of his digital bases, allowing him to focus on growing the company. He was looking for a dependable way to generate qualified leads without having to rely on positive word-of-mouth and networking.

Project Execution

Within four weeks, our team visited one of his sites, gathered all of the necessary information about what a classified lead is, developed and optimised a Sales Funnel, and launched Paid Advertisements.

➤     Establishing Audience Segmentation and Market Resonance

➤     Conversion-Oriented Development

➤     Solicit Feedback On Data

Project Results

After launching Clarity's campaign, the conversion rate was 6.7%. However, after analysing the data, we optimised and significantly increased the conversion rate. As a result, 718 new leads were generated at an average cost of £23.26 (per lead) and a conversion rate of 34.3%. ​Eventually, due to the overwhelming volume of leads we were providing Clarity, we were forced to pause their campaign due to their inability to take on additional work.

➤      718 Leads

➤     £23.26 Per Qualified Lead

➤     34.3% Conversion Rate Increase