8 Copywriting Tips

Regardless of the nature of your business, without an effective and content-driven marketing strategy, you will fail to survive. Before you begin writing copy, you should familiarise yourself with some copywriting fundamentals to gain a better understanding of what copywriting is and how it fits into your advertising strategy.‍

‍MAKE YOUR COPY VISUALLY APPEALING
To effectively communicate with your target audience, you must ensure that your copy is visually appealing and compelling enough to capture their attention. Utilise an easy-to-read typeface and short paragraphs; add variety to your text by bolding, italicising, or underlining; include bulleted or numbered lists; add indent paragraphs or quotes; utilise headings and subheadings; and incorporate visual cues such as arrows pointing to the form button.

READ IT ALOUD
Unless you're writing a podcast or a video script, it's easy to forget that marketing copy is meant to be consumed, not just scanned. And when individuals read, they sound out the words and even incorporate them into their inner speech through a process known as subvocalisation. Therefore, read your work aloud and pay attention. Did you come across any phrases that tripped you up? Have you picked up on an unintentional rhyme or a tricky string of words? Were you having trouble following along? If this is the case, reword the copy.

‍CREATE CATCHY HEADLINES
It's a case of “the first impression is the last impression” and you need to make sure that you capture their attention from the start. ​It is a proven fact that if your headline is not enticing and appealing, the user will not read the entire copy. You must create a headline that is straightforward yet effective and meaningful.

REMEMBER YOUR CALL-TO-ACTION (CTA)
Whilst there may be a few exceptions, every piece of content should be designed to entice viewers to take a specific action. To increase the likelihood of that action being taken, make it a point to prominently feature it throughout your content e.g. Contact us today!

WRITE IN A SIMPLE, YET EFFECTIVE TONE
Make sure that your copy is simple yet effective, and that it is easily understood by your target audience. The most effective strategy is to write shorter sentences that convey the message effectively. Nowadays, users frequently use smart phones and are constantly pressed for time; therefore, it is preferable if you create simple, straightforward sentences that they can understand quickly. Eliminate unnecessary copy and get to the point. Be concise, and you will succeed.

INTRODUCE STORY TELLING
Storytelling is frequently used by copywriters to increase campaign engagement as it effortlessly captivates, connects, inspires, and persuades target audiences. Successful copywriters can transform a business, service, or product into an engaging story that emotionally invests readers into becoming loyal customers.

KEY WORDS: TARGET AUDIENCE
Conduct research on the language of your target audience before writing content. When your intended audience reads your content, they are much more likely to relate and connect with it if you use their language and style. Keyword incorporation is a necessary copywriting skill for developing high-quality content!

CREATE URGENCY
If you want to write copy that performs well, you must instil a sense of urgency in your readers. Once they reach the call to action, many people will attempt to raise objections, which can be overcome by making the product or service appear limited. If a potential customer believes they will miss out if they delay, they are much more likely to contact you.

“Hopefully, these copywriting tips will help you write more engaging, creative, and persuasive copy!”